Portfolio
Product marketing in action:
Review public assets from real-world initiatives I’ve built, orchestrated, and executed for my clients.
This white paper provides enterprise security leaders with actionable insight on often-overlooked factors that contribute to insider risk. It achieved a 12% lead-to-opportunity conversion rate and influenced $2.5M in pipeline revenue over 12 months.
This channel strategy presentation for Check Point’s email security solution details my approach to driving MSP partner engagement and pipeline growth. This is the initial proposal I used to get leadership buy-in on the value of a channel-focused relaunch for the company’s highest-growing customer segment.
Public web battlecard crafted for sales reps & SEs. Highlights MDR delivery model, TAM support, and MSP pass-through advantages.
This article was published in collaboration with industry-leading SIEM vendor Exabeam. It is part of a collaborative partner marketing campaign designed to drive high-quality backlinks and community engagement for the Lumifi brand.
Managed Detection and Response: Dispelling the Myth of Transparency
Comprehensive, partner-facing guide detailing Bitdefender’s MDR service for MSPs. Explains service features, benefits for managed service partners, supported use cases, and integration options. Designed to accelerate onboarding and partner sales readiness.
Step-by-step onboarding guide tailored for MSPs. This asset directly addresses one of the biggest pain points MSPs face with vendors—a lack of actionable enablement that takes their actual business model into account. Very few vendors pay attention to the way MSPs make money!