Scale your
MSP Channel Enablement Efforts

Build, price & launch partner-ready services in weeks, not months.

Empower your partners with enablement playbooks, technical guides, and training that sticks.

A climber scaling a mountain; clever word-play.

Meet Austin Mitchell, Cybersecurity Enablement expert

I help cybersecurity vendors turn passive MSP partners into confident sellers. Since 2013, my clients have cut partner ramp-up time by as much as 50%, doubled partner-sourced pipeline, and boosted certification completion to 82%, all through service-first enablement.

Let me help you:

• Differentiate your solution inside crowded MSP portfolios.
• Give partners service-packaging guides that protect their margins.
• Hand them collateral that closes deals, no extra designer required.
• Train, certify, and measure so partners sell (and renew) on autopilot.
• Get more out of your partner portal without relying on wishful thinking.

Simplify MSP Enablement in three steps

01

Map the offer

Use interviews to turn profitable use cases, margin goals, and delivery scope into a service-packaging blueprint.

02

Build toolkits

Create complete partner toolkits with everything your MSP channel partners need to sell and deliver with confidence.

03

Equip & iterate

Publish assets, run training sessions, track usage analytics, and refresh content to keep partners certified, engaged, and feeding your pipeline.

use hypersegmentation to your advantage

Your MSP partners need enablement that fits their world. There are huge differences between a 15-seat IT shop and an enterprise MSSP serving clients in regulated industries.

Firmographics alone won’t cut it. It’s time to segment by security maturity, staffing mix, vertical focus, and go-to-market cadence, then layer live usage and certification data to reveal which assets actually move deals.

 

The payoff: smaller MSPs get plug-and-play “MDR-in-a-box” guides, while enterprise MSSPs receive deep API docs and SOC workflows. Each partner feels understood, and every asset drives real pipeline.

my clients:

Trusted by the most reputable names in cybersecurity:

Lets solve
MSP Enablement
together

Discover how I can help you cut MSP ramp-up time in half