These are just some of the marketing problems I help cybersecurity companies solve, along with their solutions.
Got a tougher one to throw at me? Challenge accepted. Let’s do it.
You're not getting ai llm traffic
Your customers are using AI LLMs to conduct research, compare solutions—and go with your competitors.
Optimize for personalization
AI engines use context when making recommendations. Optimization requires content informed by deep, highly targeted segmentation, not just SEO.
You're chasing Top-funnel keywords
Your content is designed around expensive, high-volume “What is…” content that competes with AI and fails to convert.
Publish in-depth technical content
Trust your customers with bottom-funnel content. Show them how your solutions really work and give them a reason to trust you back.
You're wasting budget on spray & pray marketing
Your blogs, emails, ads, and landing pages speak to broad audiences, but fail to demonstrate the value your customers care about.
focus your efforts with data-driven segmentation
Build tightly defined target lists using advanced enrichment tools and buyer intent data. Get your message in front of the right stakeholders.
Your content doesn't convert
You’re spending thousands of dollars on content that fails to yield results. It struggles to drive meaningful traffic or generate leads.
build an Intent-first content strategy
Develop content that maps to the needs of your target segments and actually solves their problems. Concentrate on traffic intent instead of conversion rates.
Channel partners lack clarity
Your partners aren’t confident enough to position your product effectively. The result: missed deals, inconsistent messaging, and wasted opportunities in your indirect sales pipeline.
segment sales enablement assets
Not every partner is the same. Equip each one with battlecards, playbooks, and objection-handling guides contextualized to their users.